Marketing

Enhance your marketing skills to meet the demands of today’s challenging and competitive environment. You’ll learn from seasoned professors with active experience in the field and prepare for employment opportunities in Canada ranging from large multinational businesses and organizations to small start-ups.

What do professionals need to be successful in this field?

  • Research and analytical skills
  • Strong communication and presentation skills
  • Industry experience
  • Knowledge and insight into Canadian business and culture

Sample courses

Course offerings depend on the instructor and room/resource availability. Here is a sampling of the kind of Marketing courses you may take as part of the customized plan.

  • ADMS 3220 Applied Marketing Management
  • ADMS 4220 Consumer Behavior
  • ADMS 4260 Marketing Research I
  • ADMS 4285 Brand Management
  • ADMS 4280 Social Conscience in Marketing

View more Marketing Courses and Marketing Career Paths offered at York.

Related professional bodies and associations

General Marketing

Branding and Marketing Communication

E-Marketing

International Marketing/Business

Marketing Science

Marketing Research

Product Development

Retailing and Direct Marketing

Careers and career transitioning

Sample jobs you may qualify for upon completion of the program include:

  • Advertising and Communications
  • Account Executive
  • Product/Brand Management
  • Assistant Brand Manager
  • Marketing Research
  • Marketing Research Analyst
  • Field Service Director
  • Retailing
  • Sales Manager